The Brand Manager will be responsible for strengthening and evolving Lilamani Group’s brand across its residential and commercial portfolio. The role will focus on brand positioning, communication, storytelling, visual identity, project branding, and customer-facing experiences, ensuring that every touchpoint consistently reflects the company’s values, quality, and long-term brand vision.

Minimum Qualifications

• Bachelor’s degree in Marketing, Branding, Communications, Design, Business, or a related field
• 4–7 years of relevant experience in brand management, marketing, communications, or a related function
• Strong understanding of brand strategy, positioning, consumer perception, and communication
• Experience in developing and managing brand campaigns and communication across multiple channels
• Strong written, verbal, and presentation skills
• Good understanding of visual identity, content, design, and storytelling
• Ability to manage agencies, creative partners, production teams, and vendors
• Strong attention to detail and ability to maintain consistency across brand touchpoints Preferred Qualifications
• Prior experience in real estate, luxury, hospitality, lifestyle, architecture, design, or premium consumer brands
• Experience in project branding, brand launches, or repositioning exercises
• Exposure to content production, social media, PR, events, partnerships, and experiential marketing
• Familiarity with customer research, competitor analysis, and brand performance measurement
• Experience working with creative, design, digital, and media agencies

Preferred Qualifications

• Prior experience in real estate, luxury, hospitality, lifestyle, architecture, design, or premium consumer brands
• Experience in project branding, brand launches, or repositioning exercises
• Exposure to content production, social media, PR, events, partnerships, and experiential marketing
• Familiarity with customer research, competitor analysis, and brand performance measurement
• Experience working with creative, design, digital, and media agencies

Responsibilities

• Develop and manage the overall brand strategy and positioning of Lilamani Group
• Ensure consistency in brand identity, tone of voice, messaging, and visual communication across all channels
• Develop and refine positioning, narratives, and communication for individual real estate projects
• Plan and oversee brand campaigns, storytelling initiatives, and long-term brand-building activities
• Manage brand communication across websites, social media, brochures, presentations, signage, advertising, and other customer touchpoints
• Work closely with creative agencies, designers, photographers, filmmakers, and content partners to develop high-quality brand assets
• Review and approve brand communication to ensure alignment with established brand guidelines
• Collaborate with marketing, sales, CRM, customer experience, and project teams to maintain a consistent brand experience throughout the customer journey
• Conduct competitor, market, and audience research to identify shifts in perception, trends, and positioning opportunities
• Develop and maintain brand guidelines, communication frameworks, and key messaging
• Support branding for new projects, launches, partnerships, events, and customer experiences
• Monitor brand perception and performance and recommend improvements based on feedback, research, and market insights

Equal Opportunity Statement

At Lilamani, we believe that diverse perspectives create stronger teams and better outcomes. We are committed to providing equal opportunities in employment and fostering an inclusive workplace built on respect and collaboration. Employment decisions are based on qualifications, merit, and business needs, without regard to race, color, religion, gender, age, disability, or any other status protected by applicable law.